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The Secret of Selling the Negro (1954)
Directed by Wayne A Langston
“Why Let a Lot of Old -Fashioned Ideas Hurt Profits!”
Documentary · 21m
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
Cast
Robert Trout
Crew
- Director
- Wayne A Langston
- Writer
- Helen A. Krupka
- Editor
- Marvin L. Bailey
- Producer
- Joseph G. Betzer, Harry W. Lange
Details
- Release date
- 1954-07-04
- Runtime
- 21m
- Genres
- Documentary
- Original language
- EN
- Spoken languages
- English
- Countries
- United States of America
- Production
- Johnson Publishing, Sarra