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Dieux du Stade – Making of Calendar 2010 (2018)

Directed by Max Guazzini

· 2h 00m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Cast

James Haskell Himself
D
Dimitri Szarzewski Himself
L
Lionel Beauxis Himself
J
Julien Arias Himself
M
Mathieu Bastareaud Himself

Crew

Director
Max Guazzini

Details

Release date
2018-07-13
Runtime
2h 00m
Original language
EN
Countries
Canada
Production
Imavision Productions