The Merchants of Cool

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The Merchants of Cool (2001)

Directed by Barak Goodman

“How businesses market to American teenagers, and the effect they have together on popular culture.”

Documentary, History, Music · 55m

A documentary on the marketing of pop culture to Teenagers.

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Cast

Douglas Rushkoff Self Christina Aguilera Self Greg Berlanti Self Jessica Biel Self Adam Carolla Self Fred Durst Self Malcolm Gladwell Self Carson Daly Self
L
Lewis Goldstein Self Shaggy 2 Dope Shaggy 2 Dope
B
Brian Graden Self Tom Green Self (archive footage)

Crew

Director
Barak Goodman
Writer
Rachel Dretzin
Director of Photography
Buddy Squires
Editor
Ann Collins
Producer
Barak Goodman, Sam Bailey, Rachel Dretzin

Details

Release date
2001-02-27
Runtime
55m
Genres
Documentary, History, Music
Original language
EN
Spoken languages
English
Countries
United States of America