Dieux du Stade - Making of Calendar 2011

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Dieux du Stade - Making of Calendar 2011 (2010)

Directed by Max Guazzini

Documentary

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Crew

Director
Max Guazzini
Director of Photography
Max Guazzini

Details

Original title
Dieux du stade Le making of du calendrier 2011
Release date
2010-11-01
Genres
Documentary
Original language
EN
Spoken languages
French
Countries
France