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Dieux du Stade - Making of Calendar 2004 (2003)

· 2h 20m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Cast

B
Benoît August Benoît August
D
David Auradou David Auradou
J
Jérémie Ballais Jérémie Ballais
M
Mathieu Blin Mathieu Blin
D
Daniel Browne Daniel Browne
J
James Carroll James Carroll
F
Frédéric Cermeno Frédéric Cermeno Vincent Clerc Vincent Clerc
J
Jildaz Colleaux Jildaz Colleaux
R
Romain Collinet Romain Collinet
I
Ignacio Corleto Ignacio Corleto
G
Grégoire Couturier Grégoire Couturier

Details

Original title
Dieux du stade: Le making of du calendrier 2004
Release date
2003-11-01
Runtime
2h 20m
Original language
EN
Spoken languages
French