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The Appearance (1996)
Directed by Harun Farocki
Documentary · 40m
An advertising agency has to pitch a marketing concept to an optician's consortium, represented by the manager who is the first to see the campaign. The logo submitted is examined from every angle: it must simultaneously express both the company's dynamism and its reliability. A fascinating, dispassionate glimpse behind closed doors, where every detail is dramatized to win that lucrative contract.
Crew
- Director
- Harun Farocki
Details
- Original title
- Der Auftritt
- Release date
- 1996-07-14
- Runtime
- 40m
- Genres
- Documentary
- Original language
- DE
- Spoken languages
- German
- Countries
- Germany
- Production
- Harun Farocki Filmproduktion