Point of View: A Retrospective of Joe Sedelmaier

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Point of View: A Retrospective of Joe Sedelmaier (2009)

Directed by Marsie Jacober Wallach

“More storyteller than ad man”

Documentary · 42m

As one of his generation's quintessential Mad Men, television commercial director Joe Sedelmaier's work was iconic, dynamic, and instantly recognizable--some twenty to thirty years later, people are still wondering 'Where's the beef?” He turned the advertising world on its brain-damaged head by casting offbeat non-actors in still-unforgettable spots. His brilliant, frequently hysterical commercials for Wendy's, Alaska Airlines, Federal Express and others were snappy slices of cultural quirk that tapped into the Cold War-fearing, corporate workaholic zeitgeist of the '70s and '80s with a sense of humor that cracked billions of smiles, sold billions of burgers, and sped up the default rhythm of time-based media.

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Cast

Joe Sedelmaier Self
M
Mike Plante Self
C
Charles Mulvehill Self John Moschitta Jr. Self Trevor Groth Self
B
Bob Garfield Self
C
Cliff Freeman Self
T
Tim Delaney Self
J
John Deighton Self
L
Lee Clow Self
J
John E. Kelly Self
D
Dick Boyell Self

Crew

Director
Marsie Jacober Wallach
Producer
Marsie Jacober Wallach

Details

Release date
2009-10-23
Runtime
42m
Genres
Documentary
Original language
EN
Spoken languages
English
Production
Bloggs Productions LTD