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Miss Springmaid (2016)
Directed by Steve Folks
“Discover how an innovative ad campaign made Springmaid sheets a household name.”
Documentary, History · 27m
"Colonel" Elliott White Springs spearheaded an innovative ad campaign to sell bed sheets that changed the approach of the country's advertising industry. He began acquiring and commissioning artwork depicting attractive young women as "Springmaids." He copiously employed sexual innuendo in his ad copy. Many were outraged by his approach, but there was convincing proof that "sex sells."
Cast
Rick Sebak
Narrator
S
Sanford Adams
Dramatic Voice
J
John Bane
Dramatic Voice
F
Fran Johnson
Dramatic Voice
D
Dana McCullough
Dramatic Voice
B
Betsy Newman
Dramatic Voice
A
Andrea Thorpe
Dramatic Voice
A
Alfred Turner
Dramatic Voice
E
Eleanore Vaughan
Dramatic Voice
M
Mimi Wortham-Brown
Dramatic Voice
Crew
- Director
- Steve Folks
- Writer
- Steve Folks
Details
- Release date
- 2016-03-01
- Runtime
- 27m
- Genres
- Documentary, History
- Original language
- EN
- Spoken languages
- English