Where to watch · United States
Not on any service here yet.
Play It Loud! How Toronto Got Soul (2024)
Directed by Graeme Mathieson
“Play it Loud is a feature documentary that tells the little known story of how Jamaican music became a critical and unlikely part of Canadian culture, told through the life, music, struggles and triumphs of beloved singer Jay Douglas.”
Music, Documentary · 1h 24m
In early 1960s Toronto, a white, Anglo-centric city, an underground music scene emerged from the Jamaican diaspora, led by newcomers like Jackie Mittoo, Wayne McGhie, and a young Jay Douglas. Battling racism and indifference, they left a lasting but underrecognized mark on Canadian music and culture. Nearly 60 years later, Jay Douglas still champions Jamaican music and is finally receiving long-overdue recognition. Play It Loud is a feature documentary that tells the little-known story of how Jamaican music became a vital, unlikely part of Canadian culture. It traces a cultural migration that made Canada a global hub for Jamaican music - celebrated abroad but overlooked at home. Told through the life and music of beloved singer Jay Douglas, born Clive Pinnock in rural Jamaica, the film follows his journey from teen performer to enduring icon.
Cast
Jackie Richardson
Jackie Richardson
Lowell 'Sly' Dunbar
Lowell 'Sly' Dunbar
Crew
- Director
- Graeme Mathieson
- Writer
- Graeme Mathieson, Brina Romanek
- Editor
- Brina Romanek
- Producer
- Andrew Munger
Details
- Release date
- 2024-12-04
- Runtime
- 1h 24m
- Genres
- Music, Documentary
- Original language
- EN
- Spoken languages
- English
- Production
- Ultramagnetic Productions, TVO, Knowledge Network, Bonfire Originals
- Budget
- $656,000