The Final Copy of Ilon Specht

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The Final Copy of Ilon Specht (2024)

Directed by Ben Proudfoot

Documentary · 18m

The Final Copy of Ilon Sprecht is an intimate deathbed account of the unsung advertising genius who coined L'Oréal's iconic "Because I'm Worth It" slogan in 1971, a four-word feminist manifesto that, against all odds, changed advertising forever.

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Crew

Director
Ben Proudfoot
Editor
Tim Johnson, Monica Salazar
Producer
Rachel Greenwald, Ben Proudfoot, Brendan Gaul

Details

Release date
2024-06-10
Runtime
18m
Genres
Documentary
Original language
EN
Spoken languages
English
Countries
United States of America
Production
Breakwater Studios, Traverse32