Body Electric

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Body Electric (2026)

Directed by Mike Hoolboom

· 3m

A rework of the new iPhone 15 commercial featuring a singing wall socket. In place of the machine loneliness of the original, a different song from the early Vito Acconci playbook. A direct address to the viewer/listener from a virtual assistant. The new ambient intelligence promises security, rapid response, predictive analysis, microgeneration, efficiency. Here it delivers funwashing messages from the cloud for users in a performative essay on domotics. Talk back from the data harvest and Orwell’s “never sleeping ear.” To challenge them is to “fight the future.”

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Crew

Director
Mike Hoolboom
Producer
Mike Hoolboom

Details

Release date
2026-10-27
Runtime
3m
Original language
EN
Spoken languages
English
Countries
Canada