Keeping It Up: The Story of Viagra

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Keeping It Up: The Story of Viagra (2023)

Directed by Stephen Bennett

Documentary · 1h 29m

25 years ago, Viagra kickstarted the second sexual revolution and a controversy unlike any drug before it. Following trials in 1992 for a compound believed to alleviate symptoms for angina, Pfizer’s first in-patient trial for the drug, then known as UK92480, begin in Merthyr Tydfil, south Wales. It isn’t long before volunteer patients report having unexpected erections - fast forward ten years and word of the adverse side effect has travelled from Wales to New York resulting in Viagra’s first release in 1998 with orders soon exceeding predictions. What follows is the big story of the little blue pill.

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Crew

Director
Stephen Bennett
Producer
David Mckinlay, Catrin Rowlands

Details

Release date
2023-12-08
Runtime
1h 29m
Genres
Documentary
Original language
EN
Spoken languages
English
Countries
United Kingdom
Production
Two Rivers Media, BBC, Screen Scotland