The Abercrombie Guys: The Dark Side of Cool

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The Abercrombie Guys: The Dark Side of Cool (2023)

Directed by Edward McGown

Documentary · 53m

Allegations of exploitation and abuse have emerged at one of the biggest fashion brands in the US. Former CEO Mike Jeffries transformed Abercrombie and Fitch from a failing retail chain to a multibillion-dollar empire and the epitome of cool. Now, after months of painstaking investigation, reporter Rianna Croxford speaks to men who say they were recruited into a dark world, created to satisfy the sexual fantasies of Mike Jeffries and his British partner Matthew Smith. Silenced for years by the fear of breaking non-disclosure agreements, these men describe feeling exploited and traumatized by their experience. One high-profile American lawyer has called for prosecutors to investigate.

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Cast

M
Mike Jeffries Himself
M
Matthew Smith Matthew Smith

Crew

Director
Edward McGown

Details

Release date
2023-10-22
Runtime
53m
Genres
Documentary
Original language
EN
Production
BBC