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Dieux du Stade - Making of Calendar 2014 (2013)

· 1h 30m

Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.

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Crew

Director of Photography
Fred Goudon

Details

Original title
Dieux du Stade - Making of Calendrier 2014
Release date
2013-11-26
Runtime
1h 30m
Original language
FR
Spoken languages
French